Lidl continues its strong growth in the United States. In 2025, the German chain plans to open more than 200 new stores across the country. With this expansion, Lidl seeks to consolidate its position and better compete with other discount supermarkets.
The recent opening in Freehold, New Jersey, has been one of the first signs of this ambitious plan. The store, located in the Freehold Raceway Mall, attracted many customers and offered special promotions to celebrate its inauguration.
Additionally, Lidl has opened a new store in Brooklyn, New York. This location adds to the existing ones in Manhattan, where the chain has increased its presence. The location in Brooklyn, on the second floor of a commercial building, is part of the strategy to get closer to urban consumers and offer quality products at a good price.
Lidl, All In in the United States
With these openings, Lidl hopes to strengthen its store network and bring its offerings closer to more American families. The chain, which already has more than 180 stores in nine states and Washington D.C., seeks to further expand its reach.
Part of Lidl's success lies in its business model, which combines private label products with international imports. This allows offering variety and quality while keeping competitive prices that attract cost-conscious consumers.
One of the most notable innovations from Lidl in the United States is the launch of its "Butcher's Specialty" meat line. This range includes cuts like ribeye, T-bone, chicken, and pork. The offering is designed for those seeking fresh, high-quality products without paying an excessive price.
The chain has also placed a strong emphasis on sustainability. Many of its new stores feature energy-efficient designs and use environmentally friendly materials. Lidl has committed to reducing its carbon footprint and promoting sustainable practices throughout its supply chain.
Lidl's expansion not only benefits consumers but also generates thousands of jobs in the communities where it opens its stores. This growth brings economic dynamism and new job opportunities in various regions.
With a focus on innovation, quality, and environmental responsibility, Lidl aims to become a reference within the U.S. retail sector. Its strategy is focused on offering a modern and attractive shopping experience.
The competition in the U.S. discount supermarket market is fierce, with chains like Aldi and Walmart dominating the sector. However, Lidl trusts that its combination of unique products, low prices, and sustainable commitment will allow it to capture a larger market share.