In times where public image is everything, there are gestures that are worth more than a thousand words. One of those occurred in the middle of summer, when Queen Letizia was seen at a Mercadona in Madrid making a simple, everyday, and revealing purchase.
The scene, far from protocol and pomp, took place in the Aravaca neighborhood. Dressed casually and with no security in sight, the queen entered the supermarket like any other customer. She didn't ask for preferential treatment, waited her turn in line, and paid in cash. A detail that did not go unnoticed by those who recognized her.
The most striking thing was not her presence, but her shopping list. Among the items she purchased, all from the Deliplus line, were a black eyeliner, a lip liner, and a makeup sponge. The total amount barely exceeded 21 euros. Nothing luxurious or exclusive brands, just products within anyone's reach.
The gesture surprised by its naturalness. A queen who, in the midst of her institutional life, takes time to do basic shopping without seeking attention. A way to connect with the reality that millions of Spaniards live.
Makeup also holds a special place in Letizia's routine. Although she usually appears in public impeccably, she has never hidden her taste for taking care of her image with practical products. In this case, she turned to a popular brand that millions of people use daily.
The Perfume of Queen Letizia
But this is not the only connection between Letizia and Mercadona. Recently, the Valencian chain launched a perfume that has caused comparisons with a high-end fragrance used by the queen. It's called "Eau de Soir" by Sisley, whose price is around 260 euros. Mercadona's alternative, under the name “Soirée My Soul,” costs only 12 euros and has been well received by consumers.
This type of detail has reinforced an image of Letizia that goes beyond protocol. A queen who is approachable, practical, and with a taste for simplicity when the occasion allows. Her choices not only set trends but also show a lifestyle that combines the institutional with the personal.
Over the years, Letizia has shown interest in healthy living habits, accessible fashion, and conscious consumption. This visit to Mercadona only confirms that line. It was not an official act, nor a campaign. Just a real moment, with a queen doing the shopping, like anyone else.
This episode has also caused a curious effect: an increase in sales of the mentioned products. Many customers are now looking for the “Letizia's black eyeliner.” Also the “queen's makeup sponge,” showing how even the most everyday gestures of a public figure can influence consumer decisions.
While royal houses are usually surrounded by top-level and exclusivity, these types of scenes are increasingly valued by the public. Letizia did not give up her institutional role, but she did remind that naturalness can be a great gesture of closeness.
With a small purchase of 21 euros, she achieved much more than just makeup. Letizia reinforced an authentic image, connecting with the street and with those who closely follow every detail of her public life.